Project Brief

A fictional company has been in the sewing industry for decades, however it is now on the edge of bankruptcy.
Design a new product line to help the company to gain more market share and revenue.

Project Timeline

Jan - Apr 2018
14 week project

Research Insights
Sewing is thriving as a creative outlet.
Mission Statement
Encourage personal creativity through sewing.
From sewing to creativity.
Business Opportunity
Huge potential on entering the toy market.
Design Opportunity
Our product should be safe & educational.
Design Criteria
Design Process
Final Product
Speckle is a crafting tool for kids to create drawings and build up motor skills.
How it works
User Guide
Key Benefit
Business Trend & Sales Strategy
Behind the Scenes
Thanks for viewing :)
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