A fictional company has been in the sewing industry for decades, however it is now on the edge of bankruptcy. Design a new product line to help the company to gain more market share and revenue.
Project Timeline
Jan - Apr 2018 14 week project
Research Insights
Sewing is thriving as a creative outlet.
Mission Statement
Encourage personal creativity through sewing.
Roadmap
From sewing to creativity.
Business Opportunity
Huge potential on entering the toy market.
Design Opportunity
Research
Our product should be safe & educational.
Design Criteria
Design Process
Final Product
Speckle is a crafting tool for kids to create drawings and build up motor skills.