Project Brief

A fictional company has been in the sewing industry for decades, however it is now on the edge of bankruptcy.
Design a new product line to help the company to gain more market share and revenue.

Project Timeline

Jan - Apr 2018
14 week project

Research Insights
Sewing is thriving as a creative outlet.
Mission Statement
Encourage personal creativity through sewing.
Roadmap
From sewing to creativity.
Business Opportunity
Huge potential on entering the toy market.
Design Opportunity
Research
Our product should be safe & educational.
Design Criteria
Design Process
Final Product
Speckle is a crafting tool for kids to create drawings and build up motor skills.
How it works
User Guide
Key Benefit
Business Trend & Sales Strategy
Behind the Scenes
Thanks for viewing :)
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